Konferenz

ai@media international: Start With the Boring Stuff – Why Proofreading is the Right Entry Point for AI in Publishing

Am 24. März 2026 13:00 Uhr
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A New Chapter for ai@media

For the first time, ai@media goes global. In partnership with Publishing Perspectives, we’re bringing together international publishing leaders to explore how AI is reshaping our industry – from the way we create and distribute content to how readers discover and consume it.

This isn’t about future predictions or theoretical frameworks. It’s about the conversations publishers need to have right now: How are readers responding to AI-generated content? What role does metadata play in an AI-driven discovery ecosystem? How can audio transform reader engagement? And who’s building the technology that will define publishing’s next decade?

Moderated by Erin Cox (Publishing Perspectives), this half-day conference delivers global perspectives, strategic insights, and the kind of honest discussions that happen when practitioners share what’s actually working – and what isn’t.

Some Highlights:

  • AI & Audio Innovation
    Javier Celaya (Dosdoce) on how AI-driven publishing solutions and audiobook production are opening new markets and revenue streams for publishers worldwide.
  • Metadata Intelligence
    Sarah Arbuthnot (Supadu) explores how smart metadata powers discovery, drives direct-to-consumer growth, and makes content accessible across platforms and formats.
  • Women in AI & Publishing
    A round-table conversation moderated by Emma House with leading experts shaping AI strategy in publishing, discussing implementation challenges and why diverse perspectives matter in building publishing’s technological future.

Why This Conference Matters:

  • Global Expertise: International speakers from Europe, the Americas, and beyond
  • Strategic Focus: Real implementation challenges, not vendor pitches
  • Cross-Industry Insights: Learn from markets and models different from your own
  • Action-Oriented: Leave with frameworks you can apply immediately


Complete Access:
 Full recordings available for your team

Content

Most AI tools in publishing try to replace editorial creation, evaluation, or judgment. Textshine took the opposite approach: start with the most boring, repetitive task in the production process — and automate that first.

In this conversation, Alexander Seifert explains why proofreading was the right entry point for AI in publishing, why he drew a deliberate line between formal correction and editorial judgment, and what that distinction reveals about building AI tools that actually get adopted in professional workflows.

Drawing on more than two decades in publishing and ten years building AI for media products, he shares the lessons behind Textshine’s growth into the leading proofreading solution in the German-speaking market — and what it takes to bring that approach to a global stage.

Speaker

Alexander Seifert is the founder and CEO of Textshine, an AI-powered proofreading solution for book publishers and media houses. He has a background in computer science, linguistics, and philosophy, and spent more than 20 years working in his family’s publishing house in Vienna — giving him an unusually direct view of where editorial workflows actually break down.

He began developing Textshine in 2019 to solve a specific problem: reducing the endless rounds of manuscript revisions his mother faced running a small publishing house. By late 2023, the quality had reached professional proofreading level, and Textshine became a standalone product. It has since grown into the market-leading proofreading solution in the DACH region, with clients including major publishing houses and media companies across Germany, Austria, and Switzerland, with active pilots running at two of the Big Five publishers across multiple imprints and editorial teams.

Copyright Foto: Franziska Liehl

Termin

24.03.2026

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